Innovations is a leading direct to consumer retailer with a portfolio of online, social and catalogue brands. Established in 1985, Innovations markets to its customers in Australia and New Zealand. Also operates digital and print content platform comprising Reader’s Digest, Over60, WYZA and Handyman
Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure through online, catalogues and showroom.


INFASHION was created in 2014 and comprises in-house brands Damart, Victoria Hill and Established. INFASHION is marketed through online and print throughout Australia and New Zealand. It provides a wide range of fashion, shoes and accessories for the 45+ predominately women customer.


Damart was launched in France in 1953, when the founding Despature brothers developed and patented Thermalactyl, a unique man-made fibre with an unrivalled ability to provide warmth without layers.
In addition to thermalwear, Damart now offers the complete wardrobe solution for the mature woman, providing choice and convenience through online and catalogue marketing.  With an international heritage, unsurpassed patented thermal fibre and over 10 million customers worldwide, Damart occupies a niche position in the apparel marketplace and has grown to be one of the largest direct to consumer marketing organisations in the world.
Launched in 1977, Damart Australia and New Zealand is now owned by Direct Group under a long term exclusive licence arrangement.

The Fox Collection

The Fox Collection has become the Australia and New Zealand’s premier needlework and craft resource, available online or through comprehensive catalogues published six times per year. 
Thousands of needleworkers enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs. The Fox Collection also offers crafters a huge range of paper crafts, crafting tools, books, jigsaws and other crafts and hobbies.

Victoria Hill

In 2007, Direct Group introduced the fashion label Victoria Hill in Australia and New Zealand. Since then Victoria Hill has focused on the needs and preferences of our 45+ female customer, ensuring we deliver what she is looking for in terms of style, quality, fit and price. .

Victoria Hill

Internal research and test marketing showed strong demand from both existing and new customers for packaged music and DVD entertainment. In 2004, the Group responded by launching a stand-alone entertainment online and catalogue business under the Entertainment Masters brand.
In 2004 the Group launched Entertainment Masters with a diverse range of packaged entertainment covering categories such as travel, past and current TV series, humour, nostalgia and music.
Presented online and in catalogues, customers have the opportunity to by-pass noisy music stores and shop for both popular and hard to find titles - all at great prices - from the comfort of home.

Visit the Entertainment Masters WebsiteView the Entertainment Masters catalogue online


In 2015 Innovations expanded its long association with pet products to create an online pet store, House of Pets and extended its range into pet food, pharmaceuticals and a wide range of accessories. Products for pets has been a big part of the Innovations catalogue for many years.

Victoria Hill

Home Collections was launched in 2015 to complement the large range of bedding and soft goods already on offer by expanding its range into quilts, towels and sheet sets, Innovations. Home Collections presents our customers great prices and a large amount of exclusive designs through its website.

Victoria Hill

In September 2004, Direct Group joined forces with Gaiam to introduce Gaiam to Australia and New Zealand. Gaiam markets a range of products defined as LOHAS – Lifestyle of Health and Sustainability – through online and by supplying retail stores. The brand connects strongly with today’s trend towards inner health, wellness, harmony and fitness.