The Group owns a range of digital and print publications which provide a significant reach in the mature market, including Reader’s Digest, Select Edition book series, Handyman, Over 60 and WYZA.
Acquiring the licence to publish the iconic brand Reader’s Digest in 2017, the Group is now responsible for producing digital and print versions of the magazine in Australia, New Zealand and across the Asia region in both English and Chinese (simplified), along with country specific websites and social media pages for all regions. These channels are boosted by the highly respected annual Reader’s Digest Trusted Brands Survey Awards and Quality Service Awards, which allow the business to deliver sophisticated advertising campaigns across both digital and print formats.
Over Sixty (incorporating OverSixty.com.au and OverSixty.co.nz), is a dynamic digital news and lifestyle platform directed towards the seniors’ market in Australia and New Zealand. With more than 450,000 highly-engaged Facebook followers, and over 4 million website page views a month, it features a broad range of regularly updated topics from news and finance to entertainment, travel, lifestyle and everything in between.
First launched in 2015 and acquired by the group in In July 2018, WYZA (wyza.com.au) has attracted a strong following in the 50+ online community.
Currently enjoying 25,000 Facebook followers and 300,000 monthly page views, the easy to navigate website features engaging content on everything from travel to health, entertainment, work, lifestyle, money and property, food and recipes.
Digital Publishing/Advertising Sales
With the acquisition of Reader’s Digest in 2017, the Group also expanded its expertise into the dynamic advertising sales arena, offering advertising solutions across the four main lifestyle digital and print businesses of its publishing arm.
Every month, the Group engages with over 6 million mature-aged readers across the Australian, New Zealand, and Asian markets. Our dynamic and informative websites, social media accounts and print magazines are powerful influencers and ideally placed to help any business seeking to engage with this energetic demographic.
Who is our audience?
With a proven voice among 50-plus digital and print consumers, we know our readers are interested in information that is topical, relevant and accurate. Our legacy publication, Reader’s Digest, has a long history in the print media space, and today enjoys an impressive reach in the digital sphere. Reader’s Digest has a reputation for being a place where people can feel uplifted and connected to the global community through shared stories and experiences.
Our readers are eager consumers of health, travel, news, human interest and lifestyle information, with our strengths across these verticals demonstrated through numerous successful advertising campaigns, designed for the older demographic.
The Group can provide a number of integrated solutions for advertisers, working closely with our digital, editorial and design teams, to deliver their brand message to our loyal and engaged audiences. These services include design and layout, campaign management, advertorials, sponsored and native content, editorial features, design expo stall brand promotion, website and social media integration, print and digital packages, competitions, giveaways and more.
Trusted Brands and Quality Service Awards
As the home of the well-respected and widely recognised Trusted Brands Survey Awards and Quality Service Awards, Reader’s Digest recognises the brands considered the most trustworthy and with the highest quality of service. Considered the ultimate seal of consumer approval, winners and highly commended brands in a range of categories are published in Reader’s Digest both online and in print, and are eligible to purchase an exclusive marketing package, including the use of the Reader’s Digest Trusted Brands ‘Trustmark’ and Quality Service Awards logos – valuable and credible third-party endorsements.
Media Kits, detailing the digital and print advertising, are downloadable by clicking the logos below.