About Us


Over 35 years’ experience retailing to Direct Group’s customer demographic has led to a deep understanding of customer’s preferences and selection.
Direct Group’s target demographic (45+ years) have the highest level of discretionary income and continues to grow (+20% through to 2030).
The Groups multiple touchpoints provide easy access to products and engaging content through online, TV, print and social media have helped drive customer engagement and trust. 
Organisationally, the group is divided into three main operating divisions, each run relatively autonomously with selected services such as warehousing, distribution and IT infrastructure provided by a shared corporate team.


The Group’s original business unit, Innovations, has since expanded to include additional category driven house brands - Infashion, Damart, The Fox Collection, Victoria Hill, Entertainment Masters, House of Pets, Home Collections and Gaiam. 
Each brand offers unique product ranges through their Australian and New Zealand websites supported by multiple integrated campaigns including catalogues, emails, online and other marketing activities.


Digital Publishing

The Group has a range of digital and print offerings which provide a significant reach in the 45+ market, including Reader’s Digest, Over 60, WYZA and Handyman. 
Publishing the iconic Reader’s Digest under license, this incorporates digital and print versions of the magazine in Australia, New Zealand and across the Asia region in both English and Chinese (simplified), along with country specific websites and social media pages.



The TVSN channel broadcasts to most households across Australia through channel 16 in metropolitan areas, channel 84 in regional Australia and subscription TV provider Foxtel.  In addition, live or catch up streaming can be viewed through the TVSN Now app on smart TV’s or direct from the TVSN website.
TVSN offers a wide variety of merchandise in an engaging, experiential format through storytelling, expertise and how to demonstrations in a live unscripted presentation. Categories include beauty, health, homewares, jewellery, fashion and electrical.
The separate EXPO channel is broadcast on Foxtel.  EXPO’s business model is to sell airtime to external Direct Response TV advertisers in 30-second, 4-minute and half-hour formats.


Product Diversity

Revenue Split

The Group has developed a number of well-established brands, each servicing a market niche of clearly defined customers.
This has enabled the Group to develop product sourcing teams that are each focused on developing product ranges tailored to the interests and buying habits of their customers.
Products are sourced across the globe utilising third party brands as well of a number of category driven in-house brands.
A strong data driven approach guides what, when, how and how much to buy to drive increased customer engagement. This process also supports cost effective product testing at low risk.

Our brands include:


Innovative general merchandise, furniture, gifts and bedding


Women's fashion apparel, shoes and accessories


Mature women's apparel and thermalwear for all

The Fox Collection

Needlework and craft


Lifestyle of health and sustainability

Entertainment Masters

Packaged home entertainment

Victoria Hill

Women's fashion apparel, shoes and accessories

Home Collections

Bed linen, soft furnishings and décor items


House of Pets

Online pet store offering food, pharmaceuticals and a wide range of accessories



Jewellery, beauty, health, electrical and homewares