Key Objectives

The key objectives of Direct Group are:
 
Customers: To provide all of our customers with an exceptional shopping experience.
Staff: To provide our staff with a safe, fulfilling, compelling and open work environment.
Environment: To adopt environmentally sound principles at work so that the business is sustainable. 
Social: To be consistently sensitive and responsive to the needs and welfare of the community around us.
Business Outcomes: To develop long-term business value through honest and equitable stewardship and sound business practices.
    

Our Values

Drive
Integrity
Respect + Empathy
Environment
Community
Teamwork + Communication
 
Growth
Results Oriented
Organised
Understanding
Profit + Productivity
 

How We Do Business

The key elements of our business focus comprise:
A direct and personal relationship with our customers.
Multi-channel connection to customers through online catalogues, websites, television and digital publications.
A wide-ranging offer of hard and soft goods, tailored holidays, and information exchange through published content.
A focus on the mature market.
 
These elements have created long-term sustainable commercial growth.   
 

Corporate Governance

Direct Group takes a strong interest in and is an advocate of good corporate governance.
The Board is committed to fulfilling its corporate governance obligations and responsibilities in the best interests of all our stakeholders.
 
 
Our Corporate Behaviour is regulated by the following policies:
 
Code of Conduct
Safety Policy and Procedures
Human Resource Policies
 
 
In this way, the Direct Group’s behaviour conforms to a regulated Corporate Governance approach.