Key Objectives

The key objectives of Direct Group are:
Customers: To provide all of our customers with an exceptional shopping experience.
Staff: To provide our staff with a safe, fulfilling, compelling and open work environment.
Environment: To adopt environmentally sound principles at work so that the business is sustainable. 
Social: To be consistently sensitive and responsive to the needs and welfare of the community around us.
Business Outcomes: To develop long-term business value through honest and equitable stewardship and sound business practices.

Our Values

Direct Group values:
Honesty and integrity in all business activities and ethical behaviour in all circumstances.
A common sense and intelligent approach to all commercial matters.
Learning from mistakes and encouraging an entrepreneurial ethos.
A team environment and delegation of responsibility and accountability for performance.
Sustainable action as a means of long-term business preservation. 
Contributing to a fair society and stable community.

How We Do Business

The key elements of our business focus comprise:
A direct and personal relationship with our customers.
Multi-channel connection to customers through online catalogues, websites, television and digital publications.
A wide-ranging offer of hard and soft goods, tailored holidays, and information exchange through published content.
A focus on the mature market.
These elements have created long-term sustainable commercial growth.   

Corporate Governance

Direct Group takes a strong interest in and is an advocate of good corporate governance.
The Board is committed to fulfilling its corporate governance obligations and responsibilities in the best interests of all our stakeholders.
Direct Group adheres to the applicable principles of the Third Edition of the Australian Stock Exchange’s Corporate Governance Council’s recommendations of 2014.
Our Corporate Behaviour is regulated by the following policies:
Code of Conduct
Safety Policy and Procedures
Human Resource Policies
Industrial Relations Policy, including a robust grievance procedure Ethical Sourcing Policy 
Environmental Policy
In this way, the Direct Group’s behaviour conforms to a regulated Corporate Governance approach.