A specialist general merchandise direct response company operating in Australia and New Zealand. Each year Innovations promotes over one thousand product lines to over 2,000,000 customers on its buyers’ database and through the general media. Retail prices ranges from $40 to $999 and credit card purchases account for 60 per cent of sales, with many customers taking advantage of extended payment terms. A number of new group businesses have been successfully launched utilising the Innovations infrastructure and customer database and Innovations will continue to play a pivotal role in the group’s future growth.

In 2006 Innovations celebrated its 25th year in Australia! Innovations offers it's wide range of products for your home, garden, fitness, beauty, office, recreation and leisure through catalogues, showroom and online.