Direct Group purchased the Fox Leisure Group, a needlework and craft catalogue business, in July 2001. The Fox Collection was formed in 1995 and now has an intensely loyal customer base of in excess 150000 people in Australia and 50,000 in New Zealand.

The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs.

The Fox Collection also offers a huge range of scrapbooking, beading, jigsaws and other crafts and hobbies. With over 15 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.