Internal research and test marketing showed strong demand from both existing and new customers for packaged music and DVD entertainment. In 2004, the Group responded by launching a stand-alone entertainment catalogue business under the Entertainment Masters brand name.

Entertainment Masters knowledge and experience has been used to develop an incredibly diverse range of entertainment.  Presented in catalogues and online there is no need to search through noisy music stores, you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.