In October 2006 the Group acquired an exciting new business, Early Learning World. With two specialised retail stores in Sydney plus an online shopping site the business specializes in learning toys geared for 1 – 8 year olds.

In addition to traditional retail, each shop operates a program of pre-school literacy classes as well as hosting themed birthday parties in specialist party rooms. All shop staff are trained to ensure they are able to provide customers with informed advice on the appropriate toy or gift selection.

Early Learning World has been trading for eight years now, and has a very strong word of mouth customer base. Customers are happy to tell their friends about Early Learning World because they have enjoyed their ELW shopping experience. Early Learning World has grown to offer the broadest range of quality toys in Sydney.