Direct Marketing

Internal research and test marketing showed strong demand from both existing and new customers for packaged music and DVD entertainment. In 2004, the Group responded by launching a stand-alone entertainment online and catalogue business under the Entertainment Masters brand name.

Entertainment Masters showcases an incredibly diverse range of entertainment covering categories such as travel, past and current TV series, humour, nostalgia and music.

Presented in catalogues and online, customers have the opportunity to by-pass noisy music stores and shop for both popular and hard to find titles - all at great prices - from the comfort of home.

The Fox Leisure Group, specialising in needlework and craft, was formed in 1995 and now has an intensely loyal customer base in excess of 200,000 people in Australia and New Zealand.

The Fox Collection has become the region’s premier needlework and craft resource, available online or through comprehensive catalogues published six times per year. Thousands of needleworkers enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs. The Fox Collection also offers crafters a huge range of scrapbooking, beading, jigsaws and other crafts and hobbies.

The online store is enhanced by the ChatterFox website and the Crafty Yarns newsletter featuring articles from experts plus tips, competitions and viewer experiences.

With over 15 years in the craft industry, The Fox Collection’s continuing goal is to provide the highest quality products at affordable prices.

In 2006 the Direct Group™ introduced the fashion label Victoria Hill in Australia and New Zealand. Over the last five years Victoria Hill has focused on the needs and preferences of our female customer, ensuring we deliver what she is looking for in terms of style, quality, fit and price.

Each garment is carefully chosen from current season must-have’s to fabulous accessories, with stylish shoes in wider fit, bags with zips and wide brimmed hats. Victoria Hill swimwear is a speciality, transforming summer with slimming black suits and cover-ups that inspire anyone to hit the beach with confidence. Victoria Hill’s distinguishing attention to detail shines in all areas, so women can confidently buy the same size time after time knowing every garment is consistent.

Particular attention has been paid to the Victoria Hill website, featuring hundreds of styles in a variety of colours and sizes. In addition to still images, most new styles are now displayed being worn by models on video. Victoria Hill mailed their Summer 2011 catalogue to over 400,000 homes across Australia and New Zealand.

In September 2004, Direct Group™ joined forces with Gaiam Inc of Colorado U.S.A. to introduce Gaiam to Australia and New Zealand. Gaiam markets a range of products defined as LOHAS – Lifestyles of Health and Sustainability – through online, direct mail and by supplying retail stores. The brand connects strongly with todays trend towards inner health, beauty, harmony and concern for the protection and conservation of resources.

The LOHAS philosophy, quality of the product and empathy of the product range with health and sustainability has developed Gaiam in Australia and New Zealand from a standing start to a customer base of 100,000.

In addition to direct to consumer sales, Gaiam media and fitness products are distributed through major retailers such as Big W and Rebel Sports in Australia and The Warehouse in New Zealand.

Society’s desire for personal health, physical welfare and environmental sustainability is an expanding wave, which will continue fuel the development of the brand.