Offering the complete wardrobe solution for the mature woman and thermalwear for all, Damart’s strengths are centred on merchandise specialty, purchasing choice and convenience through mail order catalogues, and best practice web-retailing. The Direct Group acquired the Australasian business from the publicly-listed French parent company in 2002. At that time Damart had been operating in Australia and New Zealand for over twenty years.

With an international heritage, unsurpassed patented thermal fibre and over 10 million customers worldwide, Damart occupies a niche position in the apparel marketplace and has grown to be one of the largest direct marketing organisations in the world. Damart was born in 1953 in Dammartin Street, Roubix France, when the founding Despature brothers developed and patented Thermalactyl, a unique man made fibre. Thermolactyl today remains unrivalled for its ability to provide warmth without layers. Launching the brand and product range from a mail order base, it was only four years later the business expanded into the European retail marketplace. Continuous growth gave rise to merchandise assortment expansion to include socks, hosiery, corsetry and ready-to-wear apparel.

Developing from this strong European foundation, Damart Australia was established in 1977 and following their French founders initiateded a mail order service, shortly followed by a retail store in Sydney. The benefits of the Damart brand became highly visisible when members of the Bicentennial Everest expedition wore Damart thermalacyl in their successful scaling of the mountain in 1988.

After thirty years in the Australian marketplace, Damart’s position has been cemented as a specialist retailer with a ready-to-wear apparel business catering for the mature woman and thermal wear for all.