Direct, Multi Channel Customer Communications

The key emphasis of the group is to communicate directly with its customers, utilizing catalogues and other printed material, television, online/websites and through its specialist Damart and Early Learning World retail stores.

The following snapshot provides an indication of the level of pro-active communications carried out by the group in a typical month:

-  Catalogues distributed through the mail 1,500,000
-  Catalogues hand delivered to households 1,150,000
-  Unique visitors to 17 group websites 500,000
-  Television households reached 1,800,000
-  Retail store visitors 30,000
-  Communications with parcel deliveries 400,000
-  Inbound customer calls 100,000

At the core of the communication stream is a comprehensive customer profile including product interests and buying history. This information allows the group to communicate selectively and non-intrusively with customers, at the same time as protecting their privacy by holding only the information necessary to service their buying needs.  This rich source of customer information enables us to accurately predict future customer behaviour as well as identifying emerging buying trends, uniquely positioning the group to meet their ongoing consumer needs.